Daw’ah Tip: Provide Alternatives

A part of Da’wah is to “forbid the evil.” Necessarily then, at times, the Da’i will have to tell people that certain things are Haram (prohibited). When this is done, Halal (permissible) alternatives should be provided.


Allah says, “O you who have believed, say not [to Allah ‘s Messenger], ‘Ra’ina’ but say, ‘Unthurna’ and listen…” (Qur’an 2:104)

Here Allah told them what not to say and then immediately provided them with an alternative to say.


The Prophet (SallAllhu ‘Alayhi wa Sallam) also used to forbid and give alternatives.

Abu Sa’id al-Khudri and Abu Hurayrah narrated: The Messenger of Allah (SallAllahu ‘Alayhi wa Sallam) appointed a man as an agent in Khaybar, and he brought him some excellent dates. The Messenger of Allah (SallAllahu ‘Alayhi wa Sallam) said to him, “Are all the dates of Khaybar like this?” He said, “No. By Allah, Messenger of Allah! We take a sa of this kind for two sa or two sa for three.” The Messenger of Allah (SallAllahu ‘Alayhi wa Sallam) said, “Do not do that. Sell the assorted ones for dirhams and then buy the good ones with the dirhams.” (Muwatta 1314)

Here the Prophet (SallAllahu ‘Alayhi wa Sallam) told them what not to do and then immediately provided an alternative on what they can do.


This principle was also followed by the Companions.

Sa`id bin Abu Al-Hasan narrated: While I was with Ibn `Abbas a man came and said, “O father of `Abbas! My sustenance is from my manual profession and I make these pictures.” Ibn `Abbas said, “I will tell you only what I heard from Allah’s Messenger (SallAllahu ‘Alayhi wa Sallam). I heard him saying, ‘Whoever makes a picture will be punished by Allah till he puts life in it, and he will never be able to put life in it.’” Hearing this, that man heaved a sigh and his face turned pale. Ibn `Abbas said to him, “What a pity! If you insist on making pictures I advise you to make pictures of trees and any other unanimated objects.” (Bukhari 2225)


Know that whenever Allah has made something Haram, He has made many more things Halal. Consider in terms of drink, Allah has made alcoholic drinks Haram, but He has allowed water, milk, tea, coffee and all kinds of fruit and vegetable juices.


Da’wah Tip Summary: Whenever you point out something is Haram, provide a Halal alternative.

Why Should You Give Da’wah?

You should give Da’wah because Allah (Subhaanahu wa Ta’aala) and His Messenger (sallAllahu ‘alayhi wa sallam) have commanded it, the benefits obtained from it and the negatives of not giving Da’wah.


  1. The Command

– Allah says, “Invite to the way of your Lord with wisdom and good instruction, and argue with them in a way that is best. Indeed, your Lord is most knowing of who has strayed from His way, and He is most knowing of who is [rightly] guided.” (Qur’an 16:125)

– “And let there be [arising] from you a nation inviting to [all that is] good, enjoining what is right and forbidding what is wrong, and those will be the successful.” (3:104)

– “So do not obey the disbelievers, and strive against them with it (i.e. the Qur’an) a great striving.” (Qur’an 25:52)

– “For every religion We have appointed rites which they perform. So, let the disbelievers not contend with you over the matter but invite them to your Lord. Indeed, you are upon straight guidance.” (Qur’an 22:67)

– “And never let them avert you from the verses of Allah after they have been revealed to you. And invite [people] to your Lord. And never be of those who associate others with Allah.” (Qur’an 28:87)

– “So to that [religion of Allah] invite, and remain on a right course as you are commanded and do not follow their inclinations but say, ‘I have believed in what Allah has revealed of the Qur’an, and I have been commanded to do justice among you. Allah is our Lord and your Lord. For us are our deeds, and for you your deeds. There is no [need for] argument between us and you. Allah will bring us together, and to Him is the [final] destination.’” (Qur’an 42:15)

– The Prophet said, “Convey from me, even if it be an Ayah (one verse)…” (Tirmidhi 2669 [Saheeh])

– The Prophet said, “…he who amongst you sees something abominable should modify it with the help of his hand; and if he has not strength enough to do it, then he should do it with his tongue, and if he has not strength enough to do it, (even) then he should (abhor it) from his heart, and that is the least of faith.” (Muslim 49)


  1. The Benefits of Giving Da’wah

2.1. Acquire the Love of Allah by Following the Example of His Messengers

– Allah says, “There has certainly been for you in the Messenger of Allah an excellent pattern for anyone whose hope is in Allah and the Last Day and [who] remembers Allah often.” (Qur’an 33:21)

– “O Messenger, announce that which has been revealed to you from your Lord, and if you do not, then you have not conveyed His message. And Allah will protect you from the people. Indeed, Allah does not guide the disbelieving people.” (Qur’an 5:67)

– “Say, ‘This is my way; I invite to Allah with insight, I and those who follow me. And exalted is Allah; and I am not of those who associate others with Him.’” (Qur’an 12:108)

– “And We certainly sent into every nation a messenger, [saying], ‘Worship Allah and avoid Taghut.’ And among them were those whom Allah guided, and among them were those upon whom error was [deservedly] decreed. So proceed through the earth and observe how was the end of the deniers.” (Qur’an 16:36)

– “Say, [O Muhammad], ‘If you should love Allah, then follow me, [so] Allah will love you and forgive you your sins. And Allah is Forgiving and Merciful.’” (Qur’an 3:31)


2.2. Become the Best

– Allah says, “And who is better in speech than one who invites to Allah and does righteousness and says, ‘Indeed, I am of the Muslims.’” (Qur’an 41:33)

– “You are the best nation produced [as an example] for mankind. You enjoin what is right and forbid what is wrong and believe in Allah. If only the People of the Scripture had believed, it would have been better for them. Among them are believers, but most of them are defiantly disobedient.” (Qur’an 3:110)


2.3. Everyone is in Loss, Except Those Who Give Da’wah

– Allah says, “By time, Indeed, mankind is in loss, Except for those who have believed and done righteous deeds and advised each other to truth and advised each other to patience.” (Qur’an 103:1-3)


2.4. The Reward for Da’wah is Better than Anything in the World

– The Prophet said, “…by Allah, if one man is guided on the right path (i.e. converted to Islam) through you, it would be better for you than (a great number of) red camels.” (Bukhari 3701)


2.5. Guide Someone to Good, Get an Equal Amount of Good for Everything They Do

– The Prophet said, “Whoever calls people to true guidance, will have a reward equal to that of those who follow him, without that detracting from their reward in the slightest. And whoever calls people to misguidance, will have a (burden of) sin equal to that of those who follow him, without that detracting from their sins in the slightest.” (Ibn Majah 206; Tirmidhi 2674; Abu Dawood 4609; Muslim 2674)

– “One who guides to something good has a reward similar to that of its doer.” (Muslim 1893)


2.6. The Prophet Prayed Specifically for the Da’i

– The Prophet said, “May Allah gladden a man who hears something from us, so he conveys it as he heard it. Perhaps the one it is conveyed to is more understanding than the one who heard it.” (Tirmidhi 2657 [Saheeh]; similar hadeeth in Ibn Majah 232)


2.7. Save People from the Fire

– Allah says, “O you who have believed, protect yourselves and your families from a Fire whose fuel is people and stones, over which are [appointed] angels, harsh and severe; they do not disobey Allah in what He commands them but do what they are commanded.” (Qur’an 66:6)


  1. The Punishment for Not Giving Da’wah

3.1. The Curse of Allah

– Allah says, “Indeed, those who conceal what We sent down of clear proofs and guidance after We made it clear for the people in the Scripture – those are cursed by Allah and cursed by those who curse” (Qur’an 2:159)


3.2. A Bridle of Fire

– The Prophet said, “He who is asked something he knows and conceals it will have a bridle of fire put on him on the Day of Resurrection.” (Abu Dawood 3658 [Hasan]; Tirmidhi 2649)


3.3. Allah Only Saved Those Who Gave Da’wah

– Allah says, “And ask them about the town that was by the sea – when they transgressed in [the matter of] the sabbath – when their fish came to them openly on their sabbath day, and the day they had no sabbath they did not come to them. Thus did We give them trial because they were defiantly disobedient.

And when a community among them said, ‘Why do you advise [or warn] a people whom Allah is [about] to destroy or to punish with a severe punishment?’ they [the advisors] said, ‘To be absolved before your Lord and perhaps they may fear Him.’

And when they forgot that by which they had been reminded, We saved those who had forbidden evil and seized those who wronged, with a wretched punishment, because they were defiantly disobeying.” (Qur’an 7:163-165)


3.4. Allah Will Send Down a Punishment and Not Respond to Supplications

– The Prophet said, “By the One in Whose Hand is my soul! Either you command good and forbid evil, or Allah will soon send upon you a punishment from Him, then you will call upon Him, but He will not respond to you.” (Tirmidhi 2169 [Hasan])

– “Command good and forbid evil, before you call and you are not answered.” (Ibn Majah 4004 [Hasan])


Further Reading

– Words of Advice Regarding Da’wah by Shaykh ‘Abdul ‘Azeez ibn ‘Abdullah ibn Baaz.

– The Islamic Awakening by Shaykh Muhammad ibn Salih Al-‘Uthaymin.